Hotels are now leveraging first&party data, advanced technologies, and automation paired with a balance of human touch and cross&team collaboration to tailor email marketing, loyalty programs, and on&property communications to achieve hyper&personalization. This data&driven approach is reshaping the future of the hospitality industry and may be a key to sustaining customer loyalty. I discussed this with my peers in the HSMAI Rising Marketing Leaders Council meeting recently. Here are our 5 takeaways.
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