The U.S. hotel industry reported mixed year-over-year comparisons for the week ending Oct. 18, according to data from CoStar.
October 12-18 (percentage change from comparable week in 2024):
Occupancy: 68.5% (-2.4%)
ADR: $173.14 (+1.7%)
RevPAR: $118.65 (-0.7%)
Among the top 25 markets, San Francisco reported the highest increases in each of the three key performance metrics: occupancy (+10.2% to 83.4%), ADR (+68.1% to $368.79) and RevPAR (+85.3% to $307.40). The market’s performance was lifted by Dreamforce 2025.
Tampa recorded the largest occupancy drop (-23.2% to 63.5%), due to the elevated displacement demand period that followed Hurricane Milton in 2024.
Miami saw the steepest declines in ADR (-27.2% to $178.62) and RevPAR (-32.7% to $120.96). The decreases were due to comparisons with Taylor Swift’s Eras Tour dates and Adobe MAX 2024.
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