We have long understood successful goods branding, but we have not studied how successful services branding differs from that of goods branding. This article attempts to fill that void by analyzing 11 years of data in an empirical study of goods and service brands to determine how service brands succeed.
Appeared first on: hotelnewsresource.com
The Perfect One Day in Niagara Falls Itinerary
We have spent many a day in Niagara Falls, Canada. Living just one hour from the natural wonder, we pop over for weekends, overnight getaways, and even day trips. If you’re planning a just a one day trip to Niagara Falls, Canada, you’re in for an unforgettable adventure. This one day in Niagara Falls itinerary will guide you through the best attractions and activities, ensuring you make the most … [Read More...]
Explore Palawan: Your Ultimate Guide to the Best Travel Destinations
Explore Palawan: The Ultimate Guide to Paradise Table of Contents Located in the western Philippines, Palawan is a beautiful destination that boasts pristine beaches, stunning coral reefs, and lush rainforests. Referred to as the ‘Last Frontier’ due to its unspoiled natural beauty and rich biodiversity, Palawan offers numerous breathtaking spots that guarantee unforgettable adventures. Puerto … [Read More...]
Marriott International Celebrates the 2024 J. Willard Marriott Awards of Excellence Honorees
Marriott International is proud to celebrate the winners of the 2024 J. Willard Marriott Awards of Excellence at the company’s annual ceremony, which brought together associates from around the world. Established in 1987 and named after Marriott’s founder, the J. Willard Marriott Awards of Excellence honors the company’s finest associates who are recognized … [Read More...]
Redefining Today’s Chinese Luxury Travelers
In collaboration with leading media platform Jing Daily, Marriott International unveils an in-depth report shedding light on the evolving landscape of luxury travel in China. Titled “Luxury Explored: Chinese Luxury Travelers’ Evolving Desires,” the report delves deep into the transformative trends and shifting preferences shaping the Chinese luxury travel … [Read More...]
The Travel Sector in 2024 is Breaking Boundaries According Mastercard Research
Through March 2024, consumer spending on travel is robust with significant increases in passenger traffic, according to the latest global report from the Mastercard Economics Institute. Appeared first on: hotelnewsresource.com … [Read More...]