Dynamic Pricing for hotels and resorts is Skyware Hospitality Solutions' name for a Revenue Management Systems (RMS) also called 'Yield Management', – a term coined by Robert Crandall, former chairman and CEO of American Airlines in the 1980’s. Crandall called RMS, 'The most important technical development in transportation management since airline deregulation.' It has been widely utilized in all sectors of the hospitality industry including airlines, hotels, and rental cars.
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