Duetto, provider of revenue management systems, has acquired Micerate, a provider of dynamic pricing and online booking tools tailored for meetings and event spaces.
“Duetto is built on innovation, constantly staying ahead of the market to ensure our customers maintain a consistent competitive advantage,” said David Woolenberg, CEO, Duetto. “The addition of Micerate to our platform is incredibly important as it aligns seamlessly with our vision. Beyond dynamically pricing groups and events for increased revenue, Micerate introduces a sophisticated booking engine directly integrated into the hotel’s brand site, streamlining operations and saving valuable time for meetings and event teams. Our customers seek three essential elements from Duetto: enhanced revenue generation, precise forecasting, and operational efficiencies—Micerate delivers on all fronts.”
Gerhard Wasem, Micerate, added, “As someone who has dedicated their entire career to hospitality, this collaboration with Duetto marks an exciting next step. Joining forces with a global player that aligns with our values of ease-of-use and exceptional customer service is not just a strategic move; it’s a testament to our shared vision for the industry. I am genuinely excited about the possibilities ahead, as we continue our journey of innovation and dedication to maximizing revenue for hotels.”
Key features of the Micerate platform, according to the companies:
- Strategic revenue optimization
Dynamic pricing of event spaces empowers hoteliers to strategically map pricing and control capacities for hotel event and meeting space, the companies report.
- Sales empowerment
An “intuitive” quote generator makes the creation of quotes and function sheets easier, according to the companies. Hoteliers can engage customers dynamically during the quote creation process, creating not just transactions, but meaningful connections that drive conversions.
- Tailored online event sales experience
Hoteliers can elevate their online presence with a personalized meeting and event space booking engine, seamlessly integrated onto their brand site. This personalized tool maximizes event revenue but also increases efficiency, the companies report.
“Micerate brings exceptional capabilities in managing and booking function space to the Duetto family,” said Darren Koch, CPO, Duetto. “It complements and expands Duetto BlockBuster to comprehensively deliver a solution for groups, meetings, and events. Together, Duetto and Micerate empower sales and revenue teams with an unparalleled suite of tools, enhancing revenue and efficiency. This strategic integration enables the workflow collaboration, analytics, and visibility to drive alignment and execution between the sales and revenue management functions for our customers while highlighting Duetto’s deep commitment to delivering innovative best-in-class solutions for group management.”
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