Wendy Hoekwater launches Net Growth Marketing LLC

Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC, a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism.
“Having led sales and marketing initiatives for some of the most respected brands in the hospitality industry, including Marriott International, Choice Hotels International and Great Wolf Resorts Inc., I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater. “At Net Growth Marketing, our mission is to empower our clients in the hospitality and tourism industry who may not have internal resources with proven, customized sales and marketing strategies. These are solutions I’ve personally developed and implemented, resulting in measurable improvements to the bottom line. We don’t believe in one-size-fits-all; we collaborate with owners to craft strategies tailored specifically to their company’s unique needs.”
Net Growth Marketing offers a full spectrum of sales and marketing services, including strategic market planning, brand positioning, digital marketing solutions and sales operations optimization. The company also assists with brand storytelling and marketing team leadership coaching.
A 20-year hospitality veteran, Hoekwater most recently served as VP, marketing and sales with Surf or Sound Realty, a vacation rental property management company with more than 600 vacation rental homes in the Outer Banks. In that role, she repositioned and rebranded the company and established new marketing and sales departments, leading to a 20% increase in sales. Prior to that, she held multiple senior sales and marketing positions with hotel, resort and wholesale tour operator companies, including SVP, marketing and CMO for WoodSpring Suites with Choice Hotels International and VP, marketing and digital with Marriott International. Hoekwater is digital marketing advisory board member with the University of South Florida Muma College of Business; a content strategy volunteer with Teach the World Foundation; and on the advisory panel for Bank of America.
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