As temperatures begin to rise, travelers are getting the urge to explore, and new research shows they’re acting on that spur-of-the-moment travel bug. Recent data from Motel 6 and Studio 6, reveals that two out of three (67%) Americans with travel plans this year say that the best trips are spontaneous and decided on a whim.
The study, which surveyed more than 2,000 Americans who plan to travel this year also found that almost three-quarters (73%) would be willing to visit a surprise destination.
“Taking a last-minute getaway is a great way to add some joy into your life,” said Julie Arrowsmith, president/interim CEO, G6 Hospitality, parent company of Motel 6 and Studio 6.
Traveling distances, with companions
Seven in 10 (70%) travelers report they are indulging in longer excursions by traveling more than three hours from their hometown. And, what’s an unforgettable summer road trip without loved ones—either human or furry friends? When asked about companions, more than three in four (78%) travelers prefer to journey with other people, while almost one in three (28%) are planning to explore with pets.
Off-season and longer trips
With impromptu trips on the rise, more than two in five (44%) vacationers admit they are switching up their travel experiences this year. Most notably, the typical “travel season” may be a thing of the past, with almost half (47%) indicating that they are just as likely to get away during the off-season or weekdays as opposed to peak times like holidays and weekends.
Another one in three (32%) are indulging in their wanderlust by taking longer vacations than ever before.
Hotel stays and prioritizing discounts
In fact, no matter the length of the trip, nearly half (49%) of American tourists plan to stay at a hotel or motel. And, when booking accommodations, two-thirds (66%) say rewards programs are important to them while on the road.
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