SiteMinder has unveiled Dynamic Revenue Plus, which allows hotels to access live market intelligence and take immediate action on their bookable inventory, pricing and distribution strategy.
Unlike revenue management systems (RMS) that have traditionally been accessible to a limited number of hotels, the dual capability within Dynamic Revenue Plus means any hotel can use one mobile-first system to optimize its revenue based on market demand.
Dynamic Revenue Plus is powered by the data within SiteMinder’s platform, which stems from 120 million annual hotel. Soon, it will be enhanced with dynamic pricing recommendations from IDeaS, a SAS company. The built-in combination of IDeaS’ dynamic pricing strength and SiteMinder’s distribution platform with deep market intelligence will provide powerful revenue management capability and speed-to-market to hotels of any size, including the most resource-strapped, according to Siteminder. To date, these have been accessible only as separate solutions and limited to hotels with dedicated revenue management resources.
“We’re committed to democratizing revenue management and bringing the benefits of dynamic, demand-based pricing to hotels across the globe,” said Klaus Kohlmayr, chief evangelist and development officer, IDeaS. “This partnership provides another viable option for hotels of all resources and operating models to stop leaving money on the table due to outdated manual revenue management practices and tools.”
Dynamic Revenue Plus was conceived in late 2023 to mirror the convergence of distribution, revenue optimization and market intelligence strategies that SiteMinder saw taking place at hotels globally to drive a commercial mindset across hotel departments. Available initially to hotels in Australia and New Zealand, with all other markets to follow in 2025, Dynamic Revenue Plus is a key pillar of SiteMinder’s Smart Platform strategy, the company’s mission of making sophisticated revenue management accessible to every hotel worldwide.
“While market intelligence is not new, Dynamic Revenue Plus by SiteMinder is unique among existing solutions for the capability it offers hoteliers to not only consume insights but to take multiple actions, beyond pricing changes, within minutes,” said Leah Rankin, chief product officer, SiteMinder. “Additionally, its mobile-first approach and unique ability to provide insight into future levels and timings of demand mean hoteliers can adapt with the market. Truly, Dynamic Revenue Plus is the first of its kind, and together with the team at IDeaS, we at SiteMinder are delighted to make it available for all hotels looking to make the critical shift to dynamic revenue management and drive significant growth in revenue.”
Fready Goenawan, revenue and distribution manager AU, Ovolo Hotels, said, “The notifications we receive through Dynamic Revenue Plus mean we no longer have to search for this information on the Internet; it’s provided to us. They will replace the holiday calendar we manage manually and save our team a lot of time. Additionally, the insights we’re using for our studies on geographical markets are amazing. They don’t exist in other systems.
He added, “Using SiteMinder’s platform, we can see right away which countries are returning to our hotels. We can also break down the data to see performance metrics such as length of stay so we can roll out a new promotion to suit. When you’re trying to maximize revenue, you need to know the markets from which your income is coming so you don’t splash your marketing budget everywhere. Having information by destination market is also wonderful, as it’s important to know if we’re ahead or behind the pace of the market. SiteMinder’s solution is very powerful in this way.”
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