- Following five-year renovation with £40 million investment
Featuring the upscaling of 581 bedrooms and repositioning bar and restaurant spaces
- Plus, dedicated entrance for guests of its premium
service: The Level, complete with inspired refurb of The Level’s superior lounge
Meliá Hotels International has revealed that its extensive £40 million transformation is now complete for its flagship UK hotel Meliá White House; uncovering a new soul for the superior 4-star deluxe hotel that sits alongside Regent’s Park, neighbouring central London, and Primrose Hill.
Bringing out a new era for the iconic 1930s Grade II listed building, Meliá White House has been reimagined as a true destination hotel: upscaling its 581 bedrooms & suites, restaurant, bar, meetings spaces, lobby and members-style The Level service & lounge.
The architecture and interior project team, ASAH were behind the impressive renovation. ASAH reimagined the stately space to create a more modern and luxurious version of itself, whilst retaining the buildings original 1930s Art Deco architectural style.
Whilst Meliá White House remained open to guests throughout its renovation period of five years, the full extent of the transformation can now be experienced by guests. An important part of the renovations is the repositioning of the restaurant and bar, which are now accessible direct from the lobby as guests enter the hotel.
This was forefront of the project team leading this major transformation – each space has been designed to be part of one another; there are no doors, no barriers in the public spaces so guests are able to easily flow from one space to another. White marble flooring spans the entrance and ground floor to spread light throughout the grand space, contrasted with walnut wood fixtures. Delicate fabrics used in the bar are all Rubelli velvets, chosen in a wine-red colour that’s inspired by London’s love of theatre and musicals. The lighting and furniture have been sourced from world-renowned design teams.
Arado Restaurant is Meliá White House’s in-house restaurant with a Mediterranean inspired gastronomy. It’s headed up by F&B Director Alberto Jonte, who’s worked for Meliá for more than five years and previously served as Executive Chef at ME Ibiza, before heading to London.
’35 Bar & Lounge is a sweeping, modern bar and lounge that sits at the heart of the hotel, ideal for morning coffee, pre-dinner drinks or an evening nightcap. An extensive drinks menu is the essence of the social space, with a bar menu to complement. From high top seating, tucked away tables and larger tables for energetic meetings or drinks with friends – the 80-seat lounge has it all.
A unique offering at Meliá White House, and one of the most exclusive services in the heart of London, is The Level. Resonant throughout Meliá Hotels & Resorts, but a first for the UK, The Level premium service is for the most discerning travellers, providing a premium suite to stay with personalised attention and access to The Level lounge, offering complimentary drinks, snacks, tapas and more: a hidden gem in London.
The Level lounge was also part of the reimagined creation, bringing a bright and modern thoughtfully curated feel to the 80 seat premium space with aquamarine washed wood – a nod to its Mediterranean inspiration. The Level captures the true art of soulful living, and features inviting caldero velvet sofas to relax on, and social spaces to enjoy a bite to eat with family and friends, plus cool co-working areas. The Level boasts its own entrance for guests on Longford Street.
Helmed by the architect and interior team, the hotel’s biggest transformation can be seen across the 581 bedrooms including deluxe double and premium rooms and The Level premium rooms, family rooms and suites. With impeccable service, the Meliá White House guest service is designed to exceed even the highest expectations, with expert staff ensuring residents feel entirely at home in London.
Meliá White House also features 111 long-stay apartments, a 24-hour fitness studio and 9 meeting and events spaces, all versatile and supported with state-of-the-art technology and a professional events team.
Meliá White House was born in 1999, when Meliá Hotels & Resorts took over the impressive art deco building, which originated as a forward-thinking, luxury apartment building – White House Apartments. At the time it was one of the most well-established prestigious addresses in London boasting an impressive entrance, restaurant, swimming pool, squash courts, bar, delicatessen, newsagents, chemist, hairdresser, valet and a roof top garden.
Meliá Hotels International’s commitment to responsible tourism has led the Group to become the most sustainable hotel company worldwide.
Meliá White House
London, NW1 3UP
+44 20 3499 8651
Appeared first on: hospitalitynet.org