Jeff Toscano named Aspen Hospitality CEO

Aspen One, the parent company of Aspen Hospitality, Aspen Skiing Company and Aspen Ventures, has appointed Jeff Toscano as CEO of Aspen Hospitality. He will join the team in a transition from current leader Alinio Azevedo starting on Sept. 16.
Toscano brings three decades of experience in the luxury-lifestyle market and is known for his ability to create, manage and scale a variety of assets, according to the company. He has worked with hotel management teams, ownership groups and developers to execute unique hotel concepts and experiences.
Toscano has experience leading at all levels—from his early days within properties, as a general manager of several hotels, to opening a number of hotels, to building and leading broad portfolios of assets. Most recently, he served as EVP, luxury & lifestyle hotels at Highgate. In that role, he managed the strategy and operations for 31 hotels with more than 8,000 rooms, generating approximately $1 billion in annual revenue. He has also held executive roles at Hyatt Hotels Corporation, Davidson Hotels & Resorts, Two Roads Hospitality, Denihan Hospitality Group and Starwood Hotels & Resorts. He has led a number of high-profile projects such as The Surrey NYC, The Beekman NYC, Ventana Big Sur and Carmel Valley Ranch.
Dave Tanner, CEO, Aspen One, said, “Jeff’s vision and leadership are precisely what Aspen Hospitality needs as we embark on the next chapter of this exciting journey. His extensive property and industry experience, as well as his passion for delivering exceptional guest experiences and operational excellence, align with Aspen One’s values and our long-term growth strategy. Importantly, we also want to thank Alinio Azevedo for his vision and dedication in building the Aspen Hospitality portfolio to where it is today and wish him well in his next endeavor.”
Toscano joins Aspen Hospitality at a time when the company has several new properties under construction, including the Limelight Boulder, Limelight Mammoth and a new Nell property in New York City.
“I am honored to join Aspen Hospitality and to have the opportunity to lead these amazing brands and properties,” said Toscano. “Aspen One’s reputation for delivering exceptional guest experiences is well known, and I am eager to work with such a talented team to build on that legacy and explore a range of new growth opportunities.”
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