by Mia Taylor
on April 18, 2023 Last updated: 1:45 PM ET, Tue April 18, 2023
Hyatt Hotels is adding a new brand to its portfolio that will mark the company’s first foray into the upper-midscale market in the Americas.The new Hyatt Studios brand is being designed to accommodate both extended-stay and short-term travelers in both the leisure and business segment. The brand already has letters of interest in development agreements for more than 100 Hyatt Studios hotels, for which construction is expected to begin in 2023.
The first property within the new brand is anticipated to open in 2024.“We are proud to launch the Hyatt Studios brand and bring the high-quality experience and level of care promised by the Hyatt brand to smaller markets and submarkets where we don’t have Hyatt hotels,” Jim Chu, chief growth officer, Hyatt, said in a statement. “We identified a white space for Hyatt, creating a compelling opportunity to significantly accelerate our industry-leading net rooms growth, care for World of Hyatt members on more stay occasions and introduce World of Hyatt to new guests in a new segment which we expect will drive increased direct bookings for all properties across the Hyatt portfolio.”
Guest room at Hyatt Studios, Hyatt’s newest brand (Photo Credit: Courtesy Hyatt)Guest room options at Hyatt Studios will include suites featuring kitchen amenities. There will also be complimentary grab-and-go breakfast available at these properties and a 24-hour market that will include options for health-conscious eaters and ready-made meals.
“As with all brands in the Hyatt portfolio, Hyatt Studios hotels will appeal to the high-end guest within its segment,” said Amy Weinberg, senior vice president, brand, loyalty & data.Existing competitors in the upper-midscale segment include such brands as Comfort Inn, Hampton and Holiday Inn.Hyatt also recently announced that it is expanding its Inclusive Collection
by nearly 2,000 rooms with a new partnership with Be Live Hotels to
grow the Sunscape Resorts & Spas brand in the Caribbean. Hyatt is also growing throughout Europe, Africa and the Middle East (EAME). According to the corporation, 10 percent of its future pipeline is
located across the EAME region, with lifestyle hotels comprising nearly
one-fourth of the region’s pipeline.For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter here.
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Appeared first on: travelpulse.com