Hyatt Hotels Corporation has revealed a record pipeline of approximately 138,000 rooms as of year-end 2024, alongside a strategic brand realignment designed to enhance owner returns and accelerate growth.
“Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels by delivering distinctive experiences for travelers,” said Mark Hoplamazian, president/CEO, Hyatt. “By focusing on this evolution, we are not only enhancing guest satisfaction but also strengthening our hotels’ success and competitive advantage, driving preference among owners, guests, customers and World of Hyatt members.”
Lifestyle pipeline growth
Amar Lalvani, former executive chairman of Standard International, now leads Hyatt’s new Lifestyle Group as its president/creative director, bringing increased focus to brand identities and performance across each lifestyle brand. The recent acquisition of Standard International’s The Standard and Bunkhouse Hotels brands, as well as the recently launched The StandardX brand, included 22 open hotels and more than 30 future projects with a signed agreement or letter of intent.
Hyatt has grown the portfolio’s total pipeline properties by nearly 50% year-over-year (YOY) and the number of open hotels by more than 20% YOY. Recent lifestyle openings in key markets include The StandardX, Melbourne; The Standard, Singapore; Hotel Saint Augustine, which is in Houston and part of the Bunkhouse Hotels brand; The StandardX, Bangkok Phra Arthit; and Thompson Palm Springs.
“I’m excited to lead the newly formed Lifestyle Group during this pivotal time of growth and value-focused evolution,” said Lalvani. “Hyatt’s acquisition of the Standard International brands added a portfolio of highly differentiated brands made up of beloved, award-winning hotels across the globe, as well as a wealth of creative talent. When combined with Hyatt’s existing portfolio of design-driven, culturally relevant lifestyle brands and global infrastructure, I could not be more optimistic about our ability to grow these brands in new markets, delivering unforgettable experiences for our guests and returns for our owners.”
Newly executed deals and upcoming openings in the Lifestyle portfolio include:
- TOOR Hotel, which will be part of the JdV by Hyatt brand, will be located in downtown Toronto (expected to open Q1 2025)
- Andaz Miami Beach, transformed from The Confidante Miami Beach to Florida’s first Andaz branded resort, will feature an ocean-view check-in, 287 rooms, 64 suites, two reimagined pools and meeting space, with local influences and exclusive programming, including collaborations with the José Andrés Group (expected to open Q1 2025)
- The Standard, Brussels will mark the debut of longer-stay apartment-style accommodations for The Standard brand with a 28-story property that will feature 200 rooms, suites and apartments (expected to open Q2 2025)
- Wildbirch Hotel, which will be the first JdV by Hyatt hotel in Anchorage, AK, will be located downtown and feature 252 guestrooms, a streetside restaurant and a lobby bar, an on-site brewery, outdoor decks and fire pits with views of Mount Susitna and Cook Inlet (expected to open Q3 2025)
- Dream Valle de Guadalupe is set to be the first Dream Hotels branded property in Latin America and will feature a large vineyard; 58 guestrooms and villas; and three dining and nightlife venues, including a private tasting room and rooftop bar (expected to open Q4 2025)
- Andaz Hong Kong Central will be located in Central Hong Kong and will bring the brand’s signature blend of locally inspired design, upscale amenities, and immersive cultural programming to one of Asia’s most iconic urban hubs (expected to open mid-2027)
In conjunction with the introduction of its new brand portfolios, Hyatt has appointed Catie Cramer as head of lifestyle development – U.S., and will lead efforts to expand Hyatt’s Lifestyle portfolio across the U.S. Separately, Tina Necrason has been named global head of branded residential to spearhead the development and implementation of Hyatt’s branded residential strategy for all brands. She joins Hyatt from Montage International, where she was responsible for all residential activities.
Essentials pipeline accelerated by Hyatt Studios
Hyatt Studios, the portfolio’s new upper-midscale, extended-stay brand, has sustained significant growth with more than 50 executed deals representing entry into 22 new markets and with 27 new owners for Hyatt. The brand’s first location, Hyatt Studios Mobile/Tillman’s Corner, is expected to open in Q1 2025, and newly executed deals include:
- Fayetteville, AR
- Riverside, CA
- Pensacola, FL
- Port Charlotte, FL
- Chicago Washington Park
- Columbus OSU, OH
- Philadelphia
- Bensalem, PA
- Beaufort/Parris Island, SC
- Sumter, SC
- Clarksville, TN
- Boca Chica, TX
- Belleville, Ontario
- St. Thomas, Ontario
- Cornwall, Ontario
- Spokane, WA
“Hyatt’s momentum has never been stronger as we build on our success and deepen our commitment to finding innovative solutions to drive profitability by working closely with our owners and responding to guests’ needs,” said Dan Hansen, head of Americas development, Hyatt. “We are thrilled to celebrate the upcoming opening of our first Hyatt Studios location in Mobile, AL, which represents a pivotal moment in our expansion into the upper-midscale market.”
In addition to the Hyatt Studios brand, the Essentials portfolio has newly executed deals and upcoming openings across all brands including:
- UrCove Shanghai Xuhui West Riverside will be an adaptive-reuse property with 160 rooms located in The West Bund, a waterfront area that runs along the western bank of the Huangpu River in central Shanghai (expected to open Q1 2025)
- Hyatt Place Bhopal Rani Kamalapati Station will be in the capital of Madhya Pradesh, India, and part of a mixed-use development project, including the city’s newly redeveloped train station (expected to open Q2 2025)
- Caption by Hyatt Central Sydney will be centrally located in Haymarket, a multicultural neighborhood at the southern end of the Sydney Central Business District, and will mark the brand’s entry in Australia (expected to open Q3 2025)
- Hyatt Place JFK Airport will be a new-build that aligns with the airport’s enhancement plans, including meeting traveler demand for higher quality accommodations that are accessible via the new AirTrain (expected to open in 2026)
- Hyatt Place Bryce Canyon will be the first Hyatt hotel and Hyatt Place property to be located in the destination and will be close to the entrance of Bryce Canyon National Park (expected to open in 2027)
Strategic growth across all brand portfolios
Newly executed deals, recent and upcoming openings in the Luxury Portfolio include:
- Fairmount Hotel, which is part of The Unbound Collection by Hyatt, is located in downtown San Antonio and features the building’s preserved architectural details dating back to 1906. It offers 37 rooms, a rooftop bar, a courtyard and several restaurants (opened Jan. 16)
- Alila Dong’ao Island Zhuhai will mark the brand’s entry in Zhuhai, China, and will be located on the island’s cliffside (expected to open Q2 2025)
Park Hyatt Johannesburg will mark the brand’s reintroduction in South Africa following an extensive refurbishment led by global designer Yabu Pushelberg (expected to open Q2 2025) - Park Hyatt Los Cabos at Cabo del Sol will debut the brand’s presence in Mexico. Designed by the Sordo Madaleno, the resort will feature 163 guestrooms and suites, as well as 19 villas and residences, along with a wellness center and access to the Cabo Del Sol Golf Course (expected to open Q2 2025)
- The Seville Nomad will open as part of The Unbound Collection by Hyatt in New York City’s Nomad neighborhood and feature 348 rooms and two signature restaurants (expected to open Q2 2025)
- Park Hyatt Tokyo in celebration of its 30th anniversary suspended operations for restoration in 2024, and the property will resume operations with refreshed guestrooms and revived food and beverage concepts (reopening Q3 2025)
Newly executed deals in the Inclusive Collection include:
- Hyatt Vivid Punta Cana is set to become the second hotel in the new Hyatt Vivid Hotels & Resorts brand and mark the brand’s debut in the Dominican Republic, offering an adults-only 500-room beachside resort with multiple pools and food and beverage outlets (expected to open Q3 2025)
- Hyatt Vivid Akumal Resort & Spa will be located in Akumal, Quintana Roo, Mexico, known for its white sand beach and warm waters rich in marine life, including turtle sightings and snorkeling experiences (expected to open Q4 2025)
- Hyatt Zilara Punta Bergantin in the Dominican Republic will be an adults-only, 508-key resort within the master development of Punta Bergantin (expected to open in 2026)
Newly executed deals and upcoming openings in the Classics portfolio include:
- Hyatt Regency Bangkok Suvarnabhumi Airport will be a conversion property that will be the only hotel located within the airport, featuring 610 rooms, eight restaurants and meeting space (expected to open Q1 2025)
- Hotel X Toronto will mark the Destination by Hyatt brand’s debut in Canada with a 30-story lakefront resort featuring a three-level sky bar with panoramic views, an indoor/outdoor heated rooftop pool, a Guerlain Spa, art gallery, cinema and a 90,000 sq. ft. athletic facility (expected to open Q2 2025)
- Hyatt Regency Times Square will mark the brand’s debut in Manhattan with a 795-key property, a New York-style market, bar and lounge experience and a fitness center, all with views of Times Square (expected to open Q3 2025)
Kampos Hotel will mark the Destination by Hyatt brand’s entry in the Greek Island of Paros, near the village of Aliki, offering 50 rooms with private terraces and plunge pools or hot tubs (expected to open in 2026) - Okhissa Lake Lodge, which will be part of the Destination by Hyatt brand, will be the first lodging option located on Lake Okhissa with 150 acres of land within Homochitto National Forest in Mississippi (expected to open in 2027)
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