Hotelverse’s platform creates immersive digital replicas of hotel properties, allowing potential guests to virtually explore rooms and other areas of the hotel before booking.By Lea Mira, HTN staff writer – 11.14.2024
Hotelverse, a hotel technology company specializing in creating “digital twins” of hotel properties, has secured $6.3 million in Series A funding. The round was led by GED Conexo Ventures, with participation from Faraday Venture Partners, Eoniq Fund, Sabadell VC, and Archipelago Next. This investment will be used to further develop Hotelverse’s technology and accelerate its expansion within the hospitality industry.
Hotelverse’s platform creates immersive digital replicas of hotel properties, allowing potential guests to virtually explore rooms and other areas of the hotel before booking. This technology aims to enhance the guest experience by providing a more realistic and informative preview of the property, empowering travelers to make more informed booking decisions. By virtually walking through a room, guests can experience the layout, view, and amenities, potentially increasing their willingness to book and even pay a premium for their preferred room.
The company reports that its solution not only improves guest satisfaction but also drives conversions and revenue for hotels. Hotelverse has already partnered with several hotel chains, including Hyatt, RIU Hotels, and Radisson Hotel Group, demonstrating the growing interest in this technology among major hospitality brands.
This Series A funding will enable Hotelverse to expand its operations and further develop its platform. The company aims to increase its annual recurring revenue (ARR) from $2.3 million to $4 million over the next two years. Hotelverse is also planning a Series B funding round of $11.5 million, targeting US-based venture capital firms, by the summer of 2026.
Hotelverse emphasizes the ease of integration with its “plug and play” technology, stating that its platform seamlessly integrates with existing hotel technology infrastructure, including booking engines and property management systems (PMS). This ease of integration is crucial for encouraging adoption among hotels, as it minimizes disruption to existing operations and allows hotels to quickly implement the technology.
The company highlights several advantages of its digital twin technology for both hoteliers and guests:
- For hoteliers: Increased direct sales, enhanced upselling opportunities, improved ADR, new revenue streams, reduced operating costs (due to fewer room changes), and enhanced guest satisfaction.
- For guests: A better understanding of the hotel before arrival, the ability to choose their specific room, a more personalized experience, and increased confidence in their booking decision.
Hotelverse cites impressive statistics to demonstrate the effectiveness of its platform, including a 60% conversion rate for traffic from OTAs and metasearch engines, a 30% increase in bookings for higher-category rooms, and a 50% increase in ancillary revenue. The company also emphasizes that 92% of users prefer using its interactive map to select their room, highlighting the appeal of its visual and immersive experience.
Hotelverse’s focus on user experience and seamless integration with existing hotel technology positions the company as an innovator in the hospitality sector. As travelers increasingly seek personalized and transparent booking experiences, Hotelverse’s digital twin technology offers a compelling solution for hotels looking to enhance guest satisfaction and drive revenue growth. The company’s success in securing Series A funding and its ambitious plans for future growth suggest that digital twin technology may play an increasingly important role in the future of hotel e-commerce.
Appeared first on: hoteltechnologynews.com