Independent hotel management company Life House has spun off its software business unit into a new independent business, Diamo.
The move allows both companies to reinforce their respective core missions, the report. Life House will strengthen its commitment to delivering local, personalized hospitality experiences while maintaining a strong emphasis on financial returns. Whereas, Diamo will intensify its efforts in leveraging technology to make advanced revenue management strategies, along with high-return digital marketing tactics, accessible to independent lodging properties.
“Growing from within a hotel management company, we’ve seen firsthand the complexity that
time-strapped hoteliers face in maximizing revenue performance at their properties.” said James Kay, CEO, Diamo. “The 400,000-plus smaller independents globally have been underserved by solutions that address the holistic revenue problem. With Diamo, we aim to empower independent hoteliers with a simple platform that unlocks a holistic and advanced revenue management strategy that was previously out of reach. We’ve seen our solutions drive a 35% increase in revenue while significantly lowering OTA commissions, and we’re excited to bring this value to more lodging properties around the world.”
Diamo’s suite of products include:
- Expert digital marketing: Services such as SEM, Metasearch and OTA sponsored placements designed to increase visibility and bookings.
- Conversion-optimized website templates: Beautifully designed, brand-aligned websites that drive direct bookings.
- Custom booking engine: A cohesive and upsell-focused booking platform that integrates seamlessly with the hotel’s brand.
- AI-powered dynamic pricing engine: An effective, yet simple, tool that automatically adjusts rates based on real-time demand, updating prices every hour for the next 365 days.
Life House remains committed to advancing the management and operations of its growing portfolio, refining its technology infrastructure to streamline and personalize the hospitality experience while ensuring robust financial returns.
“The decision to establish Diamo as an independent business sharpens our focus on becoming the leading operator for independent hotels,” said Chris Cave, CEO, Life House. “We are confident that under James’s leadership, Diamo is poised to revolutionize revenue management, while Life House dedicates itself to redefining the guest experience and the essence of boutique hotel management—beyond revenue. Diamo will remain a cornerstone for our hotel management clients, and we are excited to see it push the boundaries of hospitality software.”
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