Panso, an all-in-one hospitality management platform and customer relationship management system (CRM), has debuted.
Features of Panso include:
- Unified operations hub: Panso unifies all revenue streams—reservations, takeout, catering, events and e-commerce—into a single, integrated platform. Designed to streamline operations, the platform provides a centralized solution for managing websites, event experiences, ticketing, reporting and marketing. By connecting with leading reservation, point-of-sale and financial systems, it simplifies workflows, centralizes transactions, and delivers actionable insights.
- Website management: Panso’s website management enables operators to have full control over their digital presence. By tracking critical data points, the platform provides the tools to make SEO improvements, drive conversions and increase customer lifetime value (LTV), the company reports.
- Customer 360 + data-driven personalization: Deliver data-driven unified guest profiles to consolidate customer interactions into a single view, an industry-first accomplishment that facilitates data-driven personalized marketing and loyalty campaigns, according to the company.
The company was founded by CEO Britney Ziegler, who has 15 years of experience working with food brands and chefs, including David Burke and Carla Hall. Her inspiration for Panso arose from her first-hand experience with the fragmented tech stack that was hindering operators’ ability to connect with their customers.
“After years in the industry, I witnessed how challenging it was for operators to make sense of their data and truly understand their guests,” he said. “I built Panso to address this challenge—a single platform designed to help operators streamline operations, unify customer data, and deliver personalized, impactful experiences. By combining creative strategy with robust, invisible technology, Panso minimizes the tech stack and empowers operators to transform customer attention into lasting retention.”
Panso has already processed more than 1,200 transactions, representing $1.3 million in combined revenue to date. The platform supports 45 active users, has built approximately 125,000 unique customer profiles, and has driven more than 200,000 aggregate website views.
“What sets Panso apart is how seamlessly it brings together every aspect of our restaurant operations,” said Andrea Boyd, director, sales & marketing, Wayfare Tavern. “Instead of juggling multiple systems, we now have one intuitive platform. But it’s more than just great technology—the Panso team is genuinely committed to understanding our needs and adapting their platform to work the way we do.”
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