by Mia Taylor
on April 25, 2023 Last updated: 3:25 PM ET, Tue April 25, 2023
A growing number of travel industry companies and brands are taking action to increase their commitment to sustainability and operating in a way that’s more mindful of protecting the planet.One of the most significant steps companies can take on this front is undergoing the extensive and rigorous certification process to earn B Corp status. A process that can sometimes take years, B Corp verification is designed to measure a company’s social and environmental performance, including the impact of its operations and business model on workers, customers, communities, and the environment.
Only a small handful of companies in the travel space have earned this impressive certification and looking for B Corp status is one of the best ways travelers can identify companies that are truly following sustainable, eco-friendly practices. And just this week, another well-known name joined the B Corp ranks.Collective Retreats, a long-time pioneer in the outdoor experiential hospitality space, has become the first and largest global outdoor hospitality brand to receive certified B Corp status.
Collective Retreats, Hill Country, Texas (Photo Credit: Courtesy Collective Retreats)The company had already previously earned the separate distinction of being a Public Benefit Corporation (which legally obligates it to consider the impacts of its decisions on the environment and not just shareholders.) But this latest accomplishment further deepens Collective Retreats’ commitment to driving the shift to a more sustainable travel industry.
“Tourism, particularly the hotel industry, is a remarkably challenging business and there is a serious lack of sustainable options that deliver innovative guest experiences while preserving the environment. Collective Retreats was created not only to disrupt the luxury hotel model but to help encourage existing and emerging brands to also adopt a mission-focused ethos that invests in communities, culture and people,” Founder and CEO Peter Mack said in a statement.In earning B Corp status, Collective Retreats joins such trailblazers as Intrepid Travel (which earned B Corp status back in 2018 and is not only the world’s largest adventure travel company, but also the world’s largest travel B Corp), Travel Matters, Vagabond Tours, Frontiers North Adventures, and Terra Education.Collective Retreats joins those ranks as the largest global outdoor hospitality brand to achieve B Corp certification. The company currently operates hospitality offerings in a variety of locations around the country including New York City’s Governor’s Island, Texas, and Colorado. Collective Retreats also has several new product concepts and destinations in development.The company specializes in offering a reimagined hotel experience, focusing on creating intimate outdoor retreats in unique destinations. For the latest travel news, updates and deals, subscribe to the daily TravelPulse newsletter here.
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Appeared first on: travelpulse.com