Cendyn and SiteMinder have entered a strategic partnership to mutually grow each other’s revenue management capabilities for the benefit of more than 70,000 hotels.
Through the partnership, Cendyn customers can now gain full access to SiteMinder’s revenue platform to complement the capabilities they receive through Cendyn’s central reservation system (CRS). SiteMinder’s revenue platform will provide Cendyn’s customers with the ability to manage their rate plans and inventory through SiteMinder. Additionally, they will be able to access SiteMinder’s complete ecosystem of distribution channels to gain a more dynamic mix of revenue streams and increase their speed-to-market, according to the companies.
For SiteMinder’s hotel customers, the benefit will come through enhancements and optimized features in SiteMinder’s platform, informed by insights from Cendyn’s own hotel performance data.
“We are delighted to deepen our long-standing relationship with SiteMinder to provide our hotel customers the opportunity to tap into new streams of revenue, quickly and easily,” said Michael Bennett, president, Cendyn. “It’s exciting to extend this strength in revenue generation to our customers around the globe as SiteMinder stands out as a strong technology partner for hotels.”
Added Jonathan Bedford, chief sales officer, SiteMinder, “Cendyn is a true market leader with great foresight in bringing together revenue, eCommerce, distribution, marketing and sales capabilities to the world’s hotels. We are pleased to strengthen our partnership for the benefit of our mutual hotel customers.”
Cendyn and SiteMinder first partnered in 2018, upon the launch of SiteMinder Exchange, which enabled hotel data to be transferred between property management systems and hotel applications, such as Cendyn’s customer relationship management (CRM), for the first time. SiteMinder Exchange culminated in the launch of SiteMinder’s Hotel App Store, which in 2019 formed the first marketplace to allow hotels of all sizes to connect applications to their business systems for greater guest experiences and revenue.
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