Following the recent signing of a Restructuring Support Agreement (RSA), Aimbridge Hospitality has revealed that it is poised for a strong 2025 following a year of transformation.
“At Aimbridge, our focus on our owners as our primary customers defines our approach to hospitality,” said Craig S. Smith, CEO, Aimbridge Hospitality. “By empowering general managers, focusing on performance management and leveraging our scale, we ensure operational excellence and drive sustainable growth for our stakeholders. In 2024, we transformed our leadership structure and deepened our commitment to company culture; focused on accountability and delivering results for our owners; and tapped into our best-in-class data and reporting capabilities. As we look ahead, we remain dedicated to being the most trusted hotel employer and operator, creating value through exceptional guest experiences and fostering success for our owners, associates, and brand partners.”
In April 2024, the company introduced Aimbridge Commercial, a restructuring of its topline disciplines designed to generate revenue for owners through a fully integrated commercial model. With sales, marketing and revenue management under one unified strategy, this approach maximizes profitability and performance across its portfolio, which employs more above-property sales leaders than any other third-party operator, according to the company.
“Aimbridge Commercial is a strategic step forward, enabling us to drive growth at scale by delivering highly focused, owner-centric solutions,” said Allison Handy, EVP, commercial, Aimbridge Hospitality. “With a sharp focus on maximizing profitability and ensuring long-term value, our integrated model allows our team of commercially minded leaders to work cross-functionally to drive performance and respond more quickly and effectively to market changes, now and in the future.”
To provide further insight into Aimbridge Commercial and its value proposition, the company has released a whitepaper offering a detailed overview of the model and its origins. The piece provides information on how Aimbridge’s integrated strategy is “driving measurable success through cross-disciplinary initiatives, showcasing how the company’s cohesive approach is designed to deliver higher returns and optimize every aspect of commercial performance.
The post Aimbridge to “prioritize growth and results” in 2025 appeared first on hotelbusiness.com.
Appeared first on: hotelbusiness.com
